Das alles beherrschende Thema KI hat mich dazu gebracht, mich mit einer alten Frage zu beschäftigen: Was macht den Menschen besonders und einmalig? Ich habe nachgelesen, was einige bekannte Philosophen darüber geschrieben haben. Das ist spannend und immer noch erstaunlich relevant. Aristoteles nannte den Menschen das Wesen, das Sprache und Vernunft besitzt und in Gemeinschaft …
What kind of future do we want?
A few days ago, I stumbled across the theory that social media and AI are robbing people of their future. I found this idea interesting and began to think more about this question and do some research (which, incidentally, was and still is really very interesting and exciting). It became increasingly clear to me that …
Affective Computing: Opportunities and Challenges in the Age of Emotional AI
This is the first of two posts in which I discuss the topic of ‘Affective Computing’. In the first part, I will take a general approach and consider the ethical implications. In the second part, I will look specifically at the consequences that this technology may have for qualitative market research. Introduction: Understanding Affective Computing …
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AI and Human Collaboration in Market Research Moderation
The evolving digital landscape, particularly AI, underscores the increasing significance of human moderation in qualitative market research. Effective moderators enrich research through emotional intelligence, adaptability, and cultural sensitivity, fostering trust and deeper insights. While AI can assist, the profound human element remains essential for authentic understanding and qualitative depth in research.
Coronavirus und qualitative Mafo
English version of this text: please scroll … The times they are a changing (Bob Dylan) Wie in so vielen, eigentlich fast allen Bereichen des Lebens wird der Coronavirus auch die qualitative Marktforschung grundlegend verändern. Die Phase des Übergangs in die Digitalisierung wird durch die Pandemie enorm beschleunigt. Was sonst noch einige Jahre an Zeit …
