Naether Marktforschung Research & Consultancy (NMRC) is a ‚Full Service‘ market research agency with a clear and conscious focus on qualitative market research.
Knowledge of markets, its target groups and appropriate and creative approaches is what makes research valuable and what we consider to be our particular strength. We have gained rich experiences in all kinds of markets and with all kinds of target groups.
Advanced Europeanisation (and globalisation), more complex markets and changing consumer typologies determine how we consider and define our work: as German researchers looking beyond the obvious.
We attach particular importance to individual service, which is why small project teams and continual contact with the same person are key.
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