Psychologie – Kreativität – Qualität
A few days ago, I stumbled across the theory that social media and AI are robbing people of their future. I found this idea interesting and began to think more about this question and do some research (which, incidentally, was and still is really very interesting and exciting). It became increasingly clear to me that …
This is the first of two posts in which I discuss the topic of ‘Affective Computing’. In the first part, I will take a general approach and consider the ethical implications. In the second part, I will look specifically at the consequences that this technology may have for qualitative market research. Introduction: Understanding Affective Computing …
Weiterlesen "Affective Computing: Opportunities and Challenges in the Age of Emotional AI"
The evolving digital landscape, particularly AI, underscores the increasing significance of human moderation in qualitative market research. Effective moderators enrich research through emotional intelligence, adaptability, and cultural sensitivity, fostering trust and deeper insights. While AI can assist, the profound human element remains essential for authentic understanding and qualitative depth in research.
Naether Marktforschung 